Full disclosure – I received this book as a gift for Christmas and I didn’t read it – I listen to it on CD J. If you’ve never done this before and you have a busy lifestyle I highly recommend it.
“We’ve always tried to be at the intersection of technology and liberal arts, to be able to get the best of both, to make extremely advanced products from a technology point of view, but also have them be intuitive, easy to use, fun to use, so that they really fit the users – the users don’t have to come to them, they come to the user.”
It’s ever important to have well rounded / articulate employees. In the Digital Forensic & Incident Response (DFIR) industry we have many tools, methods of doing business, and ways of producing work product – to compare that to Steve’s quote – DFIR tools, operating procedures and work product should be – intuitive, easy to use, fun to use, so that they really fit the users – the users don’t have to come to them, they come to the user. “Users” in Steve’s quote is a relative term and the concept could molded into a systemic way of doing business – keep everything in flux from internal employees, management, vendors, legal teams etc.
Steve had passion
Although cynical at times, Steve was very passionate about his products. In order for you to be “great” and not just “good” at something, you need be passionate about it. It’s clear after reading this book that Steve, even when his heath was aggressively dwindling, still pursued his passion of leading Apple to success.
As a DFIR professional I can easily say that I’m passionate about what I do. I hope that if you’re involved in DFIR that you share the sentiment. In order for us an industry to effectively combat threats or investigate cyber events, the secret recipe isn’t just playbook with the best incident response plan or a team of experts with special knowledge – but a unified / qualified team with PASSION.
Overall – I would give this book a 4/5 stars. I enjoyed learning about Apple’s history through such an accomplished researcher/author – Walter Isaacson. I look forward to reading more of his work in the future.